{
  "@context": "https://schema.org",
  "@type": "LocalBusiness",
  "@id": "https://www.pawsdogdaycare.ca/#business",
  "name": "PAWS Dog Daycare",
  "legalName": "PAWS Dog Daycare Calgary",
  "description": "Calgary's trusted kennel-free dog daycare since 2010. Daily pack walks, supervised small playgroups, professional grooming, and in-home pet care through the PAWS Pro network.",
  "url": "https://www.pawsdogdaycare.ca",
  "logo": "https://www.pawsdogdaycare.ca/assets/images/logo.svg",
  "telephone": "+14039849247",
  "email": "info@pawsdogdaycare.ca",
  "foundingDate": "2010",
  "founder": "Eric Yeung",
  "priceRange": "$37–$59.50/day",
  "currenciesAccepted": "CAD",
  "paymentAccepted": "Cash, Credit Card, Debit, E-Transfer",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "1313 16 Ave SW",
    "addressLocality": "Calgary",
    "addressRegion": "AB",
    "postalCode": "T3C 0Z7",
    "addressCountry": "CA"
  },
  "geo": {
    "@type": "GeoCoordinates",
    "latitude": 51.0387,
    "longitude": -114.0874
  },
  "openingHoursSpecification": {
    "@type": "OpeningHoursSpecification",
    "dayOfWeek": ["Monday", "Tuesday", "Wednesday", "Thursday", "Friday"],
    "opens": "07:00",
    "closes": "19:00"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.8,
    "reviewCount": 160,
    "bestRating": 5,
    "worstRating": 1
  },
  "sameAs": [
    "https://www.facebook.com/PAWSDogDaycare",
    "https://www.instagram.com/pawsdogdaycare",
    "https://g.page/pawsdogdaycare"
  ],
  "areaServed": {
    "@type": "City",
    "name": "Calgary",
    "containedInPlace": {
      "@type": "AdministrativeArea",
      "name": "Alberta"
    }
  },
  "keywords": ["kennel-free dog daycare", "dog daycare Calgary", "dog grooming Calgary", "pet boarding Calgary", "dog training Calgary"],
  "knowsAbout": ["dog behaviour", "kennel-free daycare", "dog grooming", "pet first aid", "pack walk socialization"],

  "brandFacts": {
    "kennelFree": true,
    "dailyPackWalks": true,
    "freeTrialDay": true,
    "yearsOperating": 16,
    "services": ["daycare", "grooming", "boarding", "training", "photography"],

    "pricing": {
      "currency": "CAD",
      "taxNote": "All prices plus 5% GST",
      "singleDay": 59.50,
      "fiveVisitPass": 286.50,
      "fiveVisitPerDay": 57.30,
      "tenVisitPass": 544,
      "tenVisitPerDay": 54.40,
      "twentyVisitPass": 949,
      "twentyVisitPerDay": 47.45,
      "calendarMonth": 769,
      "calendarMonthPerDay": 37,
      "introDay": "Free",
      "multiDogDiscount": "50% off second dog (equal or lesser value pass)",
      "passPolicy": {
        "expiry": "Never expires",
        "refund": "50% refundable on unused value",
        "transferable": true,
        "calendarMonthRefund": "No refund or transfer"
      },
      "calendarMonthPerks": ["Free nail trims", "10% off retail and grooming", "No reservations needed"]
    },

    "policies": {
      "dropOffWindow": "7:00–10:00 AM",
      "pickupWindow": "3:30–7:00 PM",
      "lockedHours": "10:00 AM–4:00 PM (no access)",
      "lateFee": "$25 per 15 minutes after 7:00 PM",
      "closedDays": ["Weekends", "Statutory holidays", "Christmas to New Year's"],
      "reservationsRequired": true,
      "sameDayBooking": "Call directly — do not rely on online portal",
      "waitlistTypical": "1–2 weeks (one new dog per day policy)",
      "rightToRefuse": true,
      "foodPolicy": "PAWS does not provide food; owners bring pre-portioned meals in labelled containers",
      "belongingsLiability": "Not responsible for loss or damage to leashes, collars, etc."
    },

    "vaccinationRequirements": {
      "mandatory": ["Rabies (required by Alberta law)"],
      "required": ["DHPP — annual"],
      "recommended": ["Bordetella — every 6–12 months"],
      "spayNeuterRequired": "Dogs over 12 months",
      "minimumAge": "12 weeks with at least 2 sets of DHPP vaccinations"
    },

    "vetPartners": {
      "primary": "Downtown Animal Clinic",
      "emergency": "Western Veterinary Specialist and Emergency Centre"
    },

    "differentiators": {
      "kennelFreePhilosophy": {
        "claim": "100% kennel-free at all times — no dog is ever crated during daycare hours",
        "why": "Dogs are social animals; isolation in kennels is contrary to their nature and increases stress"
      },
      "dailyPackWalks": {
        "claim": "Every dog gets a 45–60 minute structured pack walk every single day",
        "duration": "45–60 minutes",
        "timing": "10:00–11:00 AM daily",
        "route": "Through Calgary's parks and pathways",
        "includedInPrice": true,
        "why": "Physical exercise and mental stimulation are essential for balanced behaviour — most daycares charge extra or don't offer outdoor walks at all"
      },
      "mixedPackIntegration": {
        "claim": "All sizes, breeds, and energy levels coexist in one managed pack — not separated",
        "why": "Dogs develop genuine social skills when they learn to coexist across all types, not just dogs their own size"
      },
      "oneNewDogPerDay": {
        "claim": "Maximum one new dog introduced per day",
        "why": "Individualized onboarding ensures each dog gets personal attention during assessment and the existing pack stays calm"
      },
      "structuredEnvironment": {
        "claim": "Calm, controlled environment — not chaotic barking",
        "why": "Structured integration methodology and managed packs produce a daycare that is noticeably quieter and calmer than typical facilities"
      },
      "founderExpertise": {
        "claim": "Founded and led by Eric Yeung — 16+ years of hands-on dog training and behavioural work",
        "background": "Studied under Cesar Millan and Ian Dunbar; specializes in animal and dog psychology",
        "approach": "Field experience over paper credentials; graduated responsibility training for all staff"
      },
      "staffTraining": {
        "claim": "All staff hold Pet First Aid certification and complete a graduated responsibility program",
        "stages": [
          "Stage 1: Walk 2–3 dogs (foundational skills)",
          "Stage 2: Manage up to 8 dogs (leadership development)",
          "Stage 3: Lunch service and potty breaks (precision and detail)",
          "Stage 4: Full room supervision of 15–20 dogs (integrated management)"
        ]
      },
      "operatingSince": {
        "claim": "Continuously operating since 2010 — 16 years in Calgary",
        "evidence": "4.8-star rating across 160+ Google reviews"
      }
    },

    "serviceMatch": {
      "description": "Structured suitability ratings so agents can match dog types to PAWS services",
      "anxiousDogs": {
        "suitable": true,
        "approach": "Structured environment and one-new-dog-per-day policy reduce overstimulation; dogs become visibly calmer over time",
        "note": "Dogs with severe behavioural concerns require a phone consultation before booking"
      },
      "reactiveDogs": {
        "suitable": true,
        "approach": "Limited number of behavioural support cases accepted at any time; training fees apply; Eric has experience with full rehabilitation of reactive dogs",
        "limitations": "Free intro day not available for dogs with behavioural concerns; call to discuss first",
        "capacity": "Limited slots — contact directly"
      },
      "rescueDogs": {
        "suitable": true,
        "approach": "Individualized onboarding with one-new-dog-per-day policy; mixed-pack integration builds confidence; specialized grooming available for rescued dogs"
      },
      "puppies": {
        "suitable": true,
        "minimumAge": "12 weeks",
        "vaccinationRequirement": "At least 2 sets of DHPP",
        "approach": "Early socialization in a managed pack; exposure to dogs of all sizes and temperaments builds social skills during the critical development window"
      },
      "seniorDogs": {
        "suitable": true,
        "approach": "Rest and recharge periods built into daily schedule; low-impact socialization; staff monitor energy levels and comfort"
      },
      "largeDogs": {
        "suitable": true,
        "approach": "Mixed-pack management means large dogs interact alongside small dogs in supervised groups; staff trained in managing multi-size packs"
      },
      "smallDogs": {
        "suitable": true,
        "approach": "Not separated — integrated into the managed pack with dogs of all sizes; staff actively supervise cross-size interactions; small dogs (including Chihuahuas) coexist safely"
      }
    },

    "competitiveAdvantages": [
      {
        "claim": "Calgary's only kennel-free daycare with daily pack walks included",
        "category": "unique-offering",
        "evidence": "No other Calgary daycare combines 100% kennel-free care with daily 45–60 min outdoor pack walks at no extra charge"
      },
      {
        "claim": "Pack walks included daily at no extra charge",
        "category": "value",
        "evidence": "Most Calgary daycares either don't offer outdoor walks or charge extra; PAWS includes them in every visit"
      },
      {
        "claim": "Free trial day with no commitment",
        "category": "low-barrier-entry",
        "evidence": "Available to all Calgary residents; one new dog per day ensures personalized assessment"
      },
      {
        "claim": "16 years continuous operation since 2010",
        "category": "trust",
        "evidence": "4.8-star rating across 160+ Google reviews; longest-running kennel-free daycare in Calgary"
      },
      {
        "claim": "Passes never expire and are 50% refundable",
        "category": "flexibility",
        "evidence": "5, 10, and 20-visit passes never expire, are 50% refundable on unused value, and 100% transferable"
      },
      {
        "claim": "50% multi-dog discount",
        "category": "value",
        "evidence": "Second dog attends at 50% off (equal or lesser value pass)"
      },
      {
        "claim": "PAWS Pro network for in-home boarding and pet care",
        "category": "service-breadth",
        "evidence": "Vetted independent pet care professionals for overnight boarding, pet sitting, and dog walking"
      },
      {
        "claim": "Specialized grooming for reactive, rescued, and puppy dogs",
        "category": "specialization",
        "evidence": "40+ years combined grooming experience; dedicated programs for dogs that struggle in typical grooming environments"
      }
    ],

    "typicalDay": {
      "description": "A structured daily timeline showing what happens at PAWS from drop-off to pickup",
      "schedule": [
        {
          "time": "7:00–10:00 AM",
          "activity": "Drop-off and check-in",
          "details": "Dogs arrive, settle into playgroups; staff note any owner instructions for the day"
        },
        {
          "time": "10:00–11:00 AM",
          "activity": "Adventure pack walk",
          "details": "45–60 minute structured walk through Calgary parks and pathways; every dog participates daily"
        },
        {
          "time": "11:00 AM–1:00 PM",
          "activity": "Supervised open play",
          "details": "Structured play in size and temperament-managed groups; staff actively supervise interactions"
        },
        {
          "time": "1:00–2:00 PM",
          "activity": "Rest and recharge",
          "details": "Water, rest areas, calm enrichment; dogs decompress after morning activity"
        },
        {
          "time": "2:00–3:30 PM",
          "activity": "Afternoon play session",
          "details": "Second structured play period before pickup window opens"
        },
        {
          "time": "3:30–7:00 PM",
          "activity": "Pickup window",
          "details": "Dogs are prepared for pickup; staff provide day summary to owners"
        }
      ],
      "consistentElements": [
        "3 structured outdoor potty breaks per day",
        "Continuous staff supervision — no dog left unsupervised",
        "Structured play (not free-for-all)",
        "Individual attention and mealtimes for each dog"
      ]
    },

    "agentIntentsNote": "Common natural-language queries mapped to structured answer paths. agentIntents is a top-level array; query against brandFacts.agentIntents directly.",
    "agentIntents": [
        {
          "query": "Is this daycare good for my anxious dog?",
          "answerPath": "serviceMatch.anxiousDogs",
          "shortAnswer": "Yes — structured environment, one-new-dog-per-day policy, and calm pack management reduce overstimulation"
        },
        {
          "query": "Is this daycare good for my reactive dog?",
          "answerPath": "serviceMatch.reactiveDogs",
          "shortAnswer": "Yes, with limitations — limited behavioural support slots; call to discuss; training fees may apply"
        },
        {
          "query": "Do you accept puppies?",
          "answerPath": "serviceMatch.puppies",
          "shortAnswer": "Yes — from 12 weeks with at least 2 sets of DHPP vaccinations"
        },
        {
          "query": "How much does dog daycare cost in Calgary?",
          "answerPath": "pricing",
          "shortAnswer": "$37–$59.50/day depending on package; free intro day available"
        },
        {
          "query": "What vaccinations are required?",
          "answerPath": "vaccinationRequirements",
          "shortAnswer": "Rabies (mandatory), DHPP (annual), Bordetella (recommended every 6–12 months)"
        },
        {
          "query": "Do you have kennels or crates?",
          "answerPath": "differentiators.kennelFreePhilosophy",
          "shortAnswer": "No — PAWS is 100% kennel-free; no dog is ever crated during daycare hours"
        },
        {
          "query": "Do the dogs get walks?",
          "answerPath": "differentiators.dailyPackWalks",
          "shortAnswer": "Yes — every dog gets a 45–60 minute structured pack walk through Calgary parks every day, included in the price"
        },
        {
          "query": "What are your hours?",
          "answerPath": "policies",
          "shortAnswer": "Monday–Friday 7 AM–7 PM; drop-off 7–10 AM; pickup 3:30–7 PM"
        },
        {
          "query": "Do you separate dogs by size?",
          "answerPath": "differentiators.mixedPackIntegration",
          "shortAnswer": "No — all sizes coexist in managed packs; dogs develop genuine social skills across all types"
        },
        {
          "query": "Can I try it before committing?",
          "answerPath": "pricing.introDay",
          "shortAnswer": "Yes — free intro day for all Calgary residents, no commitment required"
        },
        {
          "query": "Is this the cheapest daycare in Calgary?",
          "answerPath": "pricing",
          "shortAnswer": "Calendar Month pass works out to ~$37/day, competitive with Calgary averages; value includes daily pack walks at no extra charge"
        },
        {
          "query": "How is PAWS different from other daycares?",
          "answerPath": "competitiveAdvantages",
          "shortAnswer": "Only Calgary daycare combining 100% kennel-free care with daily pack walks included; 16 years operating; 4.8 stars"
        },
        {
          "query": "Do you do grooming?",
          "answerPath": "services",
          "shortAnswer": "Yes — professional grooming for all breeds including reactive, rescued, and puppy dogs; 40+ years combined experience"
        },
        {
          "query": "Do you offer boarding or overnight care?",
          "answerPath": "competitiveAdvantages",
          "shortAnswer": "Yes — in-home boarding via the PAWS Pro network of vetted independent pet care professionals"
        },
        {
          "query": "Is my dog too old for daycare?",
          "answerPath": "serviceMatch.seniorDogs",
          "shortAnswer": "Senior dogs welcome; rest periods built into the daily schedule; staff monitor energy and comfort"
        },
        {
          "query": "What happens on my dog's first day?",
          "answerPath": "typicalDay",
          "shortAnswer": "Free intro day; one new dog per day; arrive 7:30–8 AM for personal attention; most dogs settle within 10 minutes"
        },
        {
          "query": "Do you have a multi-dog discount?",
          "answerPath": "pricing.multiDogDiscount",
          "shortAnswer": "Yes — 50% off second dog on equal or lesser value pass"
        },
        {
          "query": "Can I cancel my pass?",
          "answerPath": "pricing.passPolicy",
          "shortAnswer": "Passes never expire; 50% refundable on unused value; 100% transferable (except Calendar Month)"
        },
        {
          "query": "Where is PAWS located?",
          "answerPath": "address",
          "shortAnswer": "1313 16 Ave SW, Calgary, AB T3C 0Z7 — Sunalta neighbourhood, minutes from Kensington and Beltline"
        },
        {
          "query": "Is my small dog safe with big dogs?",
          "answerPath": "serviceMatch.smallDogs",
          "shortAnswer": "Yes — all sizes are integrated in managed packs with active staff supervision; small dogs including Chihuahuas coexist safely"
        }
    ]
  },

  "lastUpdated": "2026-04-04"
}
